Right up to the end, the Advertising Circle and the town of Bernkastel-Kues wanted to keep it open whether a Christmas market could be offered or not. "Now that the lockdown has not really contained the number of infections, there can be no Christmas market as we know it from the past," explains city mayor Wolfgang Port.
But the organisers have considered an alternative. "The Christmas stalls will all be set up - not as sales stalls, however, but as shop window or information stands. In addition, there will be appropriate lighting and sound, so that at least some Christmas market flair is created," explains Frank Hoffmann, Chairman of the Advertising Circle.
The annual shop-window competition organised by the development agency runs parallel to this. This year, 16 retail businesses decorate their window displays under the motto "Delicious Christmas". In addition, the individual decoratively designed Christmas stalls, so that visitors to the Christmas town have something to look at after all. All the other attractions such as the Advent calendar in the Adler Pharmacy or the pyramid at the Bärenbrunnen will also be on display.
"We have tried everything to offer a Christmas market in a Corona-compliant manner. We could have used a specially created app to control access and even the consumption of mulled wine. Unfortunately the lockdown slowed us down", says Frank Hoffmann. City Mayor Wolfgang Port adds: "This is not good news for the retail trade, but all the weighing up has finally led to the cancellation".
Nevertheless, the advertising association and the city hope to attract customers for the retail trade with the "Christmas City" offer. "The lockdowns could mean the end of our businesses. More than ever, local shopping on site is in demand. So come to us", Hoffmann and Port advertise Bernkastel-Kues.
The "Christmas City" with the shop-window competition "Delicious Christmas" and the Advent calendar on the market square will start on 4 December.